The trades industry is bustling with activity, and in a world that’s increasingly digital, effective online marketing is essential for trades businesses. This blog explores how tradies can leverage the power of Google Ads to elevate their online presence and attract valuable clients.
Targeted Services and Location-Based Keywords
One of the keys to successful Google Ads for trades businesses is honing in on specific services. By tailoring your keywords to match the services you offer, you ensure that your ads reach individuals actively seeking those services. Additionally, incorporating location-based keywords helps connect with local clients, making your business more visible to those in your service area.
Visual Impact: Showcasing Past Projects
In a visual industry like trades, showcasing your work can speak louder than words. Incorporate visuals into your Google Ads by highlighting before-and-after images of past projects. This not only provides a visual representation of your skills but also instills confidence in potential clients, showing them the quality of work they can expect.
Communication Made Easy: Call Extensions
For trades businesses, ease of communication is crucial. Google Ads allows for call extensions, enabling potential clients to contact you with a simple click. Make it seamless for users to connect by incorporating call extensions into your ads. This direct line of communication can significantly increase your chances of converting leads into clients.
Hire Marketing Help
There’s that well known phrase – jack of all trades, master of none, and it’s not expected that carpenters and plumbers side-hustle as online marketers at the weekend. The good news it, help is out there. Contact a Google ads expert like Claire Jarett for help getting set up with Google Ads.